The international hotelier brings a wealth of experience and is a strong advocate of diversity and inclusion

Swissotel Al Ghurair and Swissotel Living Al Ghurair have appointed Amal El Ansari as the new general manager of the 620-room properties. She has been with Accor for 11 years and has held key positions and cluster roles of DOSM, hotel manager and general manager.

El Ansari brings a wealth of experience in the hospitality industry and commercials and provides a strategic vision for the hotel, connected to the Al Ghurair Centre shopping mall.

Before this, she was the general manager of Novotel Sharjah Expo Centre and successfully led her team through the pandemic. An international hotelier with business acumen and strong communication skills, El Ansari has successfully managed Pullman, Novotel, Ibis, Rotana and Sheraton brands. She advocates innovation and strives to achieve great heights keeping the company’s mission, values, and strategy in mind.

She said: “We are in a people-centric industry, and it is of the utmost importance to value our people first and, in turn, create a happy and positive environment that leads to the hotel’s commercial success.”