CAM RANH, Vietnam (April 2023) Jed Arricivita, a hospitality professional with more than two decades of business development, sales and marketing experience has been named Alma's commercial director.

Filipino national Arricivita comes to the 30-hectare family resort, overlooking Long Beach on Vietnam’s Cam Ranh peninsula, after working as director of sales at The Peninsula Bangkok for almost 10 years.

Previously, he was director of sales at Shangri-La Bangkok and Shangri-La Mactan Resort and Spa in Cebu, and director of business development at Makati Shangri-La in Manila.

After studying for a bachelor of science degree in hotel and restaurant administration at the University of the Philippines in Quezon City, Arricivita started working for the Makati Shangri-La in 1999 as a front desk agent and rose through the ranks as a sales manager and senior sales manager before his appointment as director of business development in 2005.

In his role at Alma, he will oversee commercial management, sales and marketing management, digital strategy and more, with focuses on leisure, business and MICE travel.

“On the back of his strong leadership and analytical skills, Jed brings to Alma an incredible track record of fostering creativity and motivation among his teams to drive excellent results in business development, business strategy, sales and marketing at hotels,” said Alma’s managing director Herbert Laubichler-Pichler.

Bold, spacious and emblematic of Vietnam’s maturation as a destination, the independently owned and operated Alma features 14 food and beverage outlets and a cascade of 12 beachfront swimming pools. Other highlights include a science museum, 6000 square metre waterpark, 13-treatment room spa, cinema, convention centre, amphitheatre, youth centre, kid’s club, water sports centre, gymnasium and yoga room and an 18-hole putting green.