Mumbai, August 2024 – In a move that underscores its commitment to redefining luxury and elevating guest experiences, JW Marriott Mumbai Juhu is thrilled to announce the appointment of Ankita Bhawsinka as the Director of Marketing Communications and Forum Shah as the Marketing Communications Manager. Their arrival heralds a transformative chapter for the hotel, marked by an infusion of creativity, strategic vision, and an unwavering dedication to brand excellence.

Ankita Bhawsinka steps into her role with a distinguished career that reflects her expertise in hospitality and media. With an MBA in Marketing and Finance from Symbiosis International University, Ankita's journey with Marriott has been marked by crafting exceptional campaigns for multiple affluent brands. Her tenure as the Cluster Senior Marketing Communications Manager at Marriott International in Pune, overseeing four prestigious properties including The Ritz-Carlton Pune and JW Marriott Pune, is a testament to her strategic acumen and ability to craft compelling narratives that resonate with diverse audiences.

During her tenure in Pune, Ankita was instrumental in strengthening the brand presence of each property, leading dynamic marketing teams, and conceptualizing campaigns that celebrated the uniqueness of the property, their F&B venues and signature spas. Her strategic insight and ability to operationalize cluster priorities in close partnership with corporate and ownership teams have been pivotal in delivering remarkable results. Ankita’s stewardship of the marketing and digital P&L for all four brands further underscores her prowess in steering complex projects to success.

Forum Shah, the newly appointed Marketing Communications Manager, brings with her an inspiring blend of on-property experience and agency expertise. Her journey with Marriott is a story of passion and commitment, having cultivated a deep-rooted understanding of the brand’s ethos from the inside out. Forum’s return to Marriott after successfully managing key hospitality accounts on the agency side has endowed her with a unique dual perspective, allowing her to seamlessly bridge the gap between creative vision and strategic execution.

Forum’s career is marked by her nifty handling of new restaurant launches and the execution of high-impact marketing strategies. Her ability to navigate the intricacies of brand storytelling and her talent for crafting campaigns that capture the essence of luxury hospitality make her an invaluable asset to the team. With her innovative approach and keen eye for detail, JW Marriott Mumbai Juhu is poised to further strengthen its brand presence and continue setting benchmarks in the industry.

As JW Marriott Mumbai Juhu embarks on this exciting new journey, the combined expertise of Ankita Bhawsinka and Forum Shah promise to elevate the hotel’s marketing communications to unprecedented heights. Their arrival marks the start of a new chapter, where their vision will mold the brand presence of this iconic hotel.