Efficient distribution is fundamental for the long-term health of your hotel chain. Getting each property's inventory in front of the right guests at the right time at the right price means that you can convert more guests and enjoy profitable revenue management.

Managing distribution efficiently requires a unique skill that combines a nuanced approach with a deft touch and a data-driven mind. It is a superpower really; the ability to tailor your distribution so precisely that you maximize your revenue opportunities on all channels all the time. However, that's always easier said than done. The continued complexity of distribution can make it quite difficult to manage effectively and profitably.

1. Metric, metrics, metrics!

2. Know your look-to-book stats.

3. Benchmark to your compset at the channel level.

4. Optimize your switch cache.

5. Review your error data report often

6. Monitor CRS and connectivity performance.

7. Leverage channel-level intelligence

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