PARIS—Following operational disruptions stemming from COVID-19, Accor has successfully reopened most of its hotels with 95% of them having already adopted the group’s All Safe cleanliness and hygiene protocols jointly developed with Bureau Veritas. To date, Accor has successfully certified 65% of these hotels with the All Safe label through a third-party review and accreditation process with professional auditors like Bureau Veritas, SGS, Clifton and Ecolab, and is working to have additional hotels independently verified as All Safe compliant over the coming months.

“At Accor, we are grateful for the trust our guests have placed in us to protect their health, safety and well-being and this is a responsibility we prioritize above all else,” said Chris Cahill, deputy CEO hotel operations. “Throughout this difficult year, our hotel teams have risen to the challenge of enhancing their already stringent protocols and following increased public safety regulations while continuing to welcome, safeguard and take care of others; this remains at the very heart of what we do and who we are as hoteliers.”

Proprietary research undertaken by Accor over June/July 2020 indicates that a hotel getaway ranks among the top three activities that Accor guests feel ready to do over the coming months, in addition to going to a beach and visiting friends and family at home. While consumer spending intentions in the travel sector remain low compared to pre-pandemic levels, 75% of consumers say they would feel comfortable staying in a hotel where they can rely on high-standards of cleanliness and professional staff.

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