In our recent Email Benchmark Report, it was overwhelmingly clear that email is the preferred channel of communication for marketing and businesses. With the shift towards contactless technology and social distancing measures still in place, email continues to be one of the most effective ways to stay connected and communicate with hotel guests.

While personalized marketing emails are important, pre-stay communications are also top of mind for hotel guests. Hotel News Now conducted a hotel guest satisfaction survey which showed that 'pre-stay communications are very important to guests and overall satisfaction scores fall approximately 66 points when pre-stay communications don't happen'. Guests want to feel prepared for their hotel stay, so it is key to update with them with information around new mandates and safety protocols on-site.

As summer comes to a close in the Northern Hemisphere, we'd like to share with you the best reopening emails we've seen over the last few weeks. Each email was carefully selected based on email design, content and offer. We are proud to share these with you, as it is a testament to the hard work our customers put into delivering the very best for their guests during these unprecedented times. These emails are just a snapshot of how our customers are communicating with their guests and offering a safe, stress-free guest experience.

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