Neerav Dudhwala joins Choice Hotels as the head of the Ascend Hotel Collection brand. In this role, he will help elevate the brand's value proposition and further its leadership position as the first and largest soft brand in the industry. Dudhwala will collaborate with the company's marketing and distribution department to improve top line revenue for owners, as well as the franchise development team to attract new investment to the collection. Dudhwala comes to Choice following 19 years with Wyndham Hotels & Resorts. During his tenure, he held leadership positions in franchise operations and quality, most recently overseeing AmericInn by Wyndham, and worked closely with internal stakeholders and franchisee advisory groups to drive hotel performance and fuel unit growth. Dudhwala attended Pennsylvania State University.