Amidst today's situation, hotels need to find new and creative ways to encourage reservations. Dealing with skeptical travelers and managing re-openings after months of closure is a completely new setting for many hotels, and trying to capitalize on new ideas to attract potential guests has become more important than ever. Seducing guests on the hotel website through vouchers and gift cards is becoming a reality for many, and some hotels are hitting the perfect notes in creating clever deals that re-spark the interest of their future guests.

Hard Rock Hotel Maldives, an elegant Maldivian resort-feel hotel merged with the nuances of the Hard Rock music culture, understands the importance of retaining loyal customers and engaging with potential new guests. By offering tempting and flexible deals on their website, the brand is able to effectively win over visitors during these times. "Guests always visit the website at least once, no matter where they decide to book", says Phromporn Sumatepimolchai, cluster E-commerce manager of SAii Lagoon Maldives and Hard Rock Hotel Maldives. "This is the most important touchpoint where we need to grab their attention and inform them about what we have to offer." 

In June 2020, Hard Rock Hotel Maldives decided to partner with The Hotels Network (THN) to take their hotel website experience to the next level. After THN's Vouchers & Gift Cards product launch, the brand was able to explore a new way to attract post COVID-19 guests, as this tool removed any uncertainty potential guests may have had around dates and encouraged immediate reservations.

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