The World Travel & Tourism Council (WTTC), which represents the global travel and tourism private sector, hosted its first ever virtual AGM, attended by more than 120 CEOs from across the globe, to discuss the progress made so far, the challenges our sector has faced through this pandemic, and the importance of international collaboration.

Since the beginning of the COVID-19 pandemic, which has devasted the global Travel & Tourism sector, WTTC has been at the forefront of leading the private sector in the efforts to rebuild global consumer confidence, and the drive to rebuild international travel.

In its first ever virtual AGM, the meeting was chaired by Chris Nassetta, president & CEO of Hilton and WTTC chair, and saw contributions from members around the world and WTTC’s vice chairs including: Gary Chapman, president group services & dnata, Emirates Group; Jeffrey C Rutledge, chief executive officer, AIG Travel; Jerry Noonan, co-founder, Global Hospitality & Leisure Practice, Spencer Stuart and Darrell Wade, co-founder and chairman, Intrepid Group.

The regional vice chairs who were also in attendance included: Jane Sun chief executive officer of Trip.com; Desirée Bollier chair and chief merchant, Value Retail; Manfredi Lefebvre, chairman, Silversea Cruises; Arnold Donald, president & CEO, Carnival Corp; Alex Zozaya, executive chairman, Apple Leisure Group; and Hiromi Tagawa, Executive Advisor, JTB Corp.

The meeting was also attended by WTTC ambassadors, Taleb Rifai, WTTC global ambassador; chairman of International Advisory Board of International Institute for Peace through Tourism and former UNWTO Secretary-General; Michel Taride, WTTC ambassador EU, strategic advisor, former group president Hertz International and chair of the GTTP Advisory Board; Michael Frenzel, WTTC ambassador EU and president of Federal Association of the German Tourism Industry; and Peter Greenberg, WTTC ambassador US and CBS News travel editor.

Major 2020 initiatives presented to attendees included WTTC’s ground-breaking 100 million Jobs Recovery Plan, which was presented to and welcomed by the G20 during an historic meeting between G20 Tourism Ministers, and more than 45 CEOs and Members of WTTC in October, under Saudi Arabia’s leadership.

Furthermore, in its ‘G20 Declaration’ announced last week, the Heads of State said they would continue their efforts in collaborating with stakeholders, including the private sector, to facilitate the Travel & Tourism sector’s recovery from the pandemic.

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