Expected to open this month, Address Beach Resort is set to be another showstopper in Emaar’s impressive portfolio, with a record-breaking infinity pool that seems to defy the laws of physics.

Entrusted to oversee that incredible top floor 310 m infinity pool, as well as the 76 luxurious floors below it, is Marianne Fitzgerald. The general manager has big plans to make the hotel a leisure hot spot. Her method? As the former GM of Emaar’s Palace Downtown, she’s looking to bring the atmosphere of Downtown Dubai to the sunny shores of JBR.

“The Address brand is well known in the emirate and the region. It’s very elegant, fashionable and chic, and draws in guests who embody all of those things. What makes this JBR resort so special is that it brings the urban feel you can find in Dubai Downtown, to this more leisure-orientated part of the city.

“It’s a combination of the high fashion culture in Downtown with the leisure component found across the emirate’s beach destinations. The resort has four pools, one of which is an amazing infinity pool with fabulous views.”

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