The World Travel & Tourism Council (WTTC) pegs India at no. 3 out of 185 countries of the world in terms of the travel and tourism industry’s total contribution to GDP during 2018. Demand largely depends on business travelers but tourist traffic is also on the rise because of a plethora of distinct leisure experiences that India has to offer like adventure, wellness, spiritual and eco-tourism.

The rising middle-class and increasing disposable incomes continue to support the growth of domestic and outbound tourism.

Competition is fierce in metros and Tier-I cities, while supply is slowly growing in Tier-II and Tier-III cities

Challenges and Disruptors

• Shortage of supply in the budget and mid-market segment 

•  Technology, digital innovation, and automation 

• The satisfaction of a guest and being part of their individual universe

  Smart Everything

• Adoption of smart technology - from operations to guest experience to marketing

• Remote check-in/check-out processes, mobile room keys, and smart room service systems are all enhancing guest conveniences.

• It is used to reduce operational costs and exploit new sources of revenue

• They capture real-time data to track and optimize energy consumption

  .The Decade Ahead

•  The hospitality industry will be a key revenue and employment generator

• Supply will emerge in Tier-II, III and IV markets

• Tier III-IV markets would become more sensitive to branded hotels there will be an increase in leisure getaways

• In key metros and Tier-I cities, mixed-use development projects comprising hospitality, commercial, residential and retail components would become more popular

  The Fortune List

• The rising number of business travelers and millennials emphasizing work-life balance, there is a huge scope in the mid-scale segment

• Its emphasis will be on strengthening the brand by expanding its portfolio with the right partners in the right markets