Noelle Eder, EVP & Chief Information and Digital Officer, and Martin Rinck, newly appointed EVP & Chief Brand Officer, join Hilton Executive Committee .They assumed their new roles on March 9, 2020.

Innovation and technology have kept Hilton at the forefront of the hospitality industry. Eder’s expanded role will deliver technology alignment across the business and continue the ongoing digital transformation benefiting Hilton’s guests, owners and team members. She joined Hilton three years ago, bringing with her more than two decades of cross-industry business and technology experience. She has successfully led the consolidation of Hilton’s technology architecture, creating a foundation that supports the company’s continued global growth.

Rinck brings more than 30 years of international hospitality experience and has been with Hilton for nearly 12 years, previously serving for 10 years on the Executive Committee as the Area President for Asia Pacific (APAC). He has served as the Global Head for Hilton’s Luxury & Lifestyle group for the last two years. In his new role, he will oversee and lead the strategy for Hilton’s portfolio of 18 world-class brands.

Chris Silcock, who has been a member of Hilton’s Executive Committee for the last four years, has expanded his role overseeing the Global Commercial Organization. His new role will include the Marketing and Loyalty & Partnerships organizations.