London hotel occupancy fell 57.8% to 34.5% in March, according to preliminary STR data. ADR decreased 10.4% to £124.15 ($153.70) and RevPAR declined 62.1% to £42.88 ($53.09).

Reflecting the circumstances around the COVID-19 pandemic, STR’s preliminary March data for hotels in London shows significant year-over-year declines in the three key performance metrics.

Comparison with March 2019:

• Occupancy: -57.8% to 34.5%
• Average daily rate (ADR): -10.4% to GBP124.15
• Revenue per available room (RevPAR): -62.1% to GBP42.88

Daily data for the month shows 31 consecutive days of double-digit declines in occupancy and RevPAR.

STR continues to monitor the COVID-19 impact on global hotel industry performance.