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Key Take Away
Tripadvisor’s latest study, “Beyond COVID-19: The Road to Recovery for the Travel Industry,” outlines a five-stage recovery for the travel and hospitality industry: Decline, Plateau, Emerge, Domestic Travel, and finally, a return to International Travel.
The study shows the world is still hungry for travel: More than two-thirds of travelers (68%) reported they were already thinking about where they want to go next.
Tripadvisor also suggests that operators “throw out the rule book,” and adopt a test and learn approach.
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