Loews Hotels has launched “Welcoming You Like Family,” a dynamic multi-channel brand campaign, utilizing video, photography, digital-experience platforms, and on-property touchpoints.

The Welcoming-You-Like-Family brand message stemmed from a positioning exercise Loews Hotels conducted through internal-stakeholder interviews, external focus groups, and a multi-disciplinary internal workshop.

On property, the campaign is further reflected as part of the “new normal” with signage and touchpoints throughout hotels to guide guests through their stay.

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