The Cocktail Story has evolved and grown from a recognized content platform to a marketplace that connects consumers with brands to help them choose ingredients, mixers, recipes, bar tools, and more. Products listed on their website are available across the country, with more than 95 brands on the platform.

Launched in 2018, The Cocktail Story is a digital platform dedicated to building an ecosystem of the hospitality industry, alco-bev brands and spirit enthusiasts. It is, as of now, the only platform in India promoting the cocktail culture, highlighting bartenders, more so women bartenders with updates of local and international brands in India and the globe.

The Cocktail Story shop was launched with the founder Vidhi Puri’s aim to elevate the drinking experience at home. The e-commerce platform is an extension of The Cocktail Story that is an educational platform on Instagram. The e-commerce platform is a destination for all brands that will provide cocktail-making products and solutions under one roof to its patrons.