With typical élan, Ian Schrager has captured the spirit of Iceland and set a new standard of luxury in its capital city.

A flourishing culinary hotspot with cool cafés, a rollicking nightlife and an epic music scene, the spotlight is shining brightly on Iceland’s hip capital city and, with typical finesse, the arrival of The Reykjavik EDITION further cements EDITION Hotels' uncanny ability to land in just the right place at the right time. “Reykjavik is a really cool, young city -perfect for our brand,” says Ian Schrager, the visionary pioneer of the boutique hotel concept, PUBLIC and EDITION creator. “We think this is Reykjavik’s time and we’re right here at the very heart of it and at the perfect time.”

Opening in preview on November 9th, 2021, The Reykjavik EDITION will set a new standard as the city’s first truly luxury hotel experience, combining the best of the Icelandic capital with the personal, intimate and individual experience that the EDITION brand is known for. The result is a vibrant and sophisticated urban hub with 253 rooms, an outstanding line-up of bars, signature restaurant and nightclub and, in true EDITION style, the introduction of a new kind of modern social wellness concept. In the land of hot springs, mineral waters and natural fjords, this creative innovation, visceral emotional experience and authenticity of Ian Schrager, together with Marriott International’s long-standing operational expertise and global reach, results in a totally distinct offering that further boosts Reykjavik’s growing allure as a world class international cosmopolitan destination.

Iceland is an aspirational destination for many, in-between North America and Western Europe - increased flight routes, and its otherworldly landscape, drawing visitors from far and wide. The Reykjavik EDITION is the first true luxury brand entering the market which has facilities and services like no other. First appearing on the map when American chess grandmaster Bobby Fischer won the World Chess Championship in Reykjavik in 1972, Schrager, who was following the event at the time, says he was taken aback by the country’s unspoiled, natural beauty. Indeed, marooned in the North Atlantic Ocean, just beneath the Arctic Circle, Iceland is quite literally in the making, its constantly evolving landscape the result of rumbling volcanoes, bubbling hot springs, erupting geysers and shifting tectonic plates. All of this has resulted in a spectacular, mystical medley of bright green moss-carpeted lava fields, soaring glaciers and rugged mountains sliced by deep, river-cut valleys. “In Iceland, you’re getting to see things you won’t see anywhere else,” says Schrager. “More so than any other place in the world, it’s a real opportunity to get in touch with earth and nature and we’re proud to further expand the EDITION brand in an incredible place with an incredibly exciting hotel that gives you a true sense of place.”

Using his Midas touch, Ian Schrager has carefully conceived, concepted and programmed the hotel to create alchemy and sense of magic exclusive to this hotel. The Reykjavik EDITION designed in partnership with local architecture firm, T.ark and New York-based studio, Roman and Williams with guidance of ISC (Ian Schrager Company) design, subtly captures the spirit of Reykjavik while avoiding the clichés and remaining firmly rooted in the EDITION brand’s strong sense of refined sophistication and style. On a harborside perch, against glorious mountain views, the hotel is in a flawless location at the heart of the city: adjacent to Harpa, the landmark concert hall and conference center - whose multicolored glass façade was designed by the celebrated Icelandic and Danish artist Olafur Eliasson - and just minutes from Laugavegur, the main shopping street in downtown Reykjavik.

From the outside, The Reykjavik EDITION is a striking addition to this downtown neighborhood. Its ebony façade of shou sugi ban timber has been charred to be blacked using an ancient Japanese technique, and blackened steel frames is a clear nod to Iceland’s dramatic lava landscape. The simple, clean-lines of the building itself have been angled to make the most of the views and its lively harborside setting with a double-entrance lobby accessible either from the pedestrian Harpa plaza, or the Harbor. The latter - in a grand sense of arrival similar to The Times Square EDITION - features a canopy, its underside illuminated by 12,210 glass LED nodes.

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