Mondrian Doha in Qatar has brought in a new commercial director. Peter Haber has been with the luxury lifestyle property for four years, first joining as director of sales.

He will be responsible for working to increase footfall and revenues across all aspects of Mondrian Doha. He will also work on forging relevant strategies across pricing, marketing, and public relations for Mondrian Doha. 

In his new role, he looks to increase the hotel’s market share, pushing it into markets such as Saudi, UAE, Bahrain, Australia and the USA. His renewed focus comes as the country’s hospitality sector looks to capitalise on the landmark FIFA World Cup Qatar 2022.

It is estimated that the FIFA World Cup Qatar 2022 could add US$20 billion to the national economy, according to officials within the country. That’s equivalent to around 11 percent of Qatar’s GDP for 2019.

On the hospitality side of tourism, the World Cup presents a golden opportunity to welcome international guests and potentially enjoy 28 days of full occupancy. Over the course of a month, more than 1.5 million people are expected to fly into Qatar for the winter event, close to the tourism figures for all of 2019.

Pushing Mondrian Doha’s vision

Vasileios Oikonomopoulos, Mondrian Doha GM, added: “I would like to congratulate Peter on his outstanding performance. I believe he will be a great addition to our commercial team, and I look forward to having him thrive at the property and make further achievements.”

Mikel Ibrahim, regional vice president of sales and marketing, said: “Peter has been part of our Mondrian Doha family for four years, and we are delighted to witness his efforts being acknowledged and rewarded. We are looking forward to his exceptional contribution to achieving Mondrian Doha’s vision in Qatar and beyond”.

Haber added: “I am thrilled to continue on this incredible journey with Mondrian Doha, and to carry on with the success story which started four years back. I look forward to start working relentlessly on enhancing the hotel’s positioning, as well as reaching out to new markets across the globe”.