LEAD GENERATION CAMPAIGN” WITH AUSTRALIA’S SIGNATURE MEDIA

Visit the Maldives begins the “Lead Generation Campaign” with Australia’s Signature media. This B2B campaign will be held from October 2021 till April 2022.

Signature Media is Australia's leading independent publisher of travel content. The brand has four platforms, including Holiday with Kids (HWK), Vacation and Travel (V&T), Signature Luxury Travel (SIG) and Luxury Travel & Style (LTS), through which print and online tourism-related content is circulated to over hundreds of thousands of readers/viewers.

The campaign with Signature Media is held as part of Visit Maldives’ efforts to make the Maldives the go-to destination in the Australia Market, to build media and PR contacts, and to increase engagement with tourists from Australia. The campaign will target three segments of travelers, including luxury, family and standard travelers with distinct messaging for each.

Through this campaign, we aim to inform the travel trade and tourists of the wide variety of options available in the Maldives for not just luxury, honeymooners, and couples but also families and budget travelers. It targets to boost the visibility of Maldives in the Australian market to encourage pre-booking. During this campaign Signature, Media will post advertisements and editorials of the Maldives targeting 4 platforms of the group which is expected to reach over 700 thousand readers/viewers of its platforms.

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