WCCF Chattisgarh Chapter Launched... aiming to propagate Tourism, Culture & Cuisine of the state

The Sunsets beautiful in Chhattisgarh, birds fly past and returns to the nest, the din and bustle gradually fade out and one can hear the Sound of Silence gently fluttering around creating a soothing harmony in the oblivion. Amidst... stands out the beautiful and culturally rich monuments, scenic dams, boisterous forests, and serene temples which are witness to history, modern scientific developments, and the rich culture along with the flourishing flora fauna of this beautiful, however yet to be explored state.

After about of strategic and mandatory lockdown, when the entire country came to a grinding halt to counter and fight the perils of the Pandemic wherein the entire logistics, industries and various forms of mobility & mobilization were also cloistered, it is a great relief to know that a number of vaccines are finally on their way, some arrived... resulting in people daring out of their houses and shelters. Riding this sentiment the Domestic Tourism in India is definitely going to witness a new High in the coming days. I strongly feel Chhattisgarh is also highly slated to see a new dawn in the Inbound Travel & Tourism expansion, which otherwise have remained dormant till now. 

The resurgence has started setting in and the green shoots are already visible, with India ranking 5th in the world in terms of revival, and Chhattisgarh can definitely be a major contributor.

The silver lining is that certain demand is expected to be impacted on account of the ongoing concerns. India and its states are expected to benefit from it as demand for MICE from within the country and other Asian countries which were affected the most is expected to be diverted to and within Green zones in India to a greater extent, benefits of which is being witnessed gradually but steadily. Marriage as a revenue churner segment will see a rise in Destination Marriages at comparatively safer zones... maintaining stringent new normal protocols. The state of Chhattisgarh is definitely one such hot destination, given its rich flora, fauna, historical, cultural & gastronomic relevance.

On the back of marginally positive sentiments for the domestic tourism led by social and industrial activities, we expect the momentum to pick up and going forward the industry should be able to register some positive revenues in the fourth quarter.

India is a country with diverse religious sentiments which has prompted considerable emotional travel, so it has an advantage largely to contribute to the domestic tourism demand and Chhattisgarh is one with ultimate pilgrimage resources in lieu to encompass. The fair trend should be of solo tourism or in small groups of families & close friends indulging in religious & spiritual tourism. There is also a decent scope of smart business & revenge leisure travel within & post-Covid, more so with the arrival of multiple vaccines the state should definitely lead and yield from being a dormant offbeat destination till date, to being a vibrant one as a part of the Dekho Apna Desh campaign by the Govt of India. Time is ripe to expose and explore this silver lining... while the Sun shines Bright & High and Productive on Chhattisgarh and its Tourism and Hospitality Potential.

To propagate this wonderful culture of Food and Tourism of the state, World Chef Choice Federation (WCCF) Chhattisgarh Chapter is launched on 25th January 2021 under the auspices of the WCCF India Chapter on the Eve of Republic Day at a glittering and insightful event at The Aananda Imperial by Svenska... wherein the Crusaders in this noble cause are :

Chairman WCCF International Chapter: Master Chef Sylvester Rozario

Chairman WCCF India Chapter: Chef Harish Rawat

Chairman & Treasurer WCCF Chhattisgarh Chapter: Mr Sumit Vidhani

Sr Vice President WCCF India and in Incharge Chhattisgarh Chapter: Mr Rajib Roy Choudhury

President WCCF Chhattisgarh Chapter: Chef Awadh Lal Shukla

The association targets advancement of Cuisines, Culture and Hospitality tradition of Chhattisgarh through the Chefs, Culinary Talents, Culinary Entrepreneurs, Hospitality Professionals, Hotel Owners of the region... to bring all the stakeholders under a common umbrella to create opportunities for awareness of Incredible Chhattisgarh on a national platform as well as Globally. It aims at working with the State Tourism Board closely and strike a formidable camaraderie towards advocacy of the Mission & Vision of the Association!