TORONTO — The Laundry Rooms Inc. has aligned with Urban Reform Realty to source locations across Canada for the continued roll-out of its extended-stay residential-hotel model.

Urban Reform Realty is targeting amenity-rich residential mixed-use building sites in Ontario cities — including Hamilton, London, Ottawa, Kingston, Toronto, Mississauga and Brampton — as well as Montreal, to add to The Laundry Room’s five existing locations, presently under development.

The Laundry Rooms offers a light-touch, guest-management model that allows guests to minimize interactions with staff if they choose, featuring remote check-in, keyless entry, virtual concierge and on-demand housekeeping.

“We could not be happier to be part of The Laundry Rooms’ expansion. They bring true value and an unprecedented experience to multi-residential developers with their unique approach to the ‘new-wave’ of hospitality,” says Bryce Dymond, principal, Urban Reform. “The Laundry Rooms will likely become the cornerstone of mixed-use developments and provide a unique opportunity to landlords seeking alternative options for retail space. They are truly redefining the hotel experience in Canada.”

The Laundry Rooms aims to re-invent the short-term-rental market and is targeting regionally dominant, amenity-rich residential developments with ground-floor retail close to employment, entertainment, educational and health drivers. Walkability and neighborhood character also weigh heavily in the site-selection process.

“We are pleased to partner with Urban Reform given their love of walkable, transit-friendly neighborhoods and their solid experience in unique, mixed-use developments and deep-rooted connections to the landlord community,” says Matthew Opferkuch, CEO of The Laundry Rooms.

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