VISIT MALDIVES | KICKS OFF A JOINT MARKETING CAMPAIGN WITH ‘LET’S GO TOURS’ IN THE SWISS MARKET
Visit Maldives commences a joint marketing campaign with ‘Let’s Go Tours’ to promote the Maldives as one of the safest and preferred destinations throughout the Swiss market. Starting in April until June 2021, the campaign includes marketing activities on both online and offline platforms targeting Swiss travel enthusiasts and travel trade.
Let’s Go Tours will host a ‘Virtual Direct Customer Event’ on 29th April 2021 as the first activity, showcasing the Maldives to an audience consisting of about 150-200 people from the Swiss travel trade. In addition, Maldives will be featured on monthly and exclusive newsletters reaching over 1,900 travel trade contacts and 8,500 private client contacts. Social media posts showcasing the beauty of the destination will also be posted on Instagram and Facebook with an outdoor advertisement planned for 6 months. The advertisement will be placed on public transportation in the city of Schaffhausen in Switzerland, reaching approximately 82,000 people.
With over 26 years of experience and a loyal customer base, Let’s Go Tours is one of the leading and specialized upmarket tour operators for its destinations specializing in Africa, Arabia, and the Indian Ocean.
In line with the strategies of Visit Maldives, the campaign with Let’s Go Tours promotes the Maldives in the Swiss market through ambient brand advertising, focused advertising, and promotion of individual products and experiences. Several other activities are in the pipeline for the Swiss market including print and digital media advertising, joint campaigns with stakeholders, familiarization trips, destination e-learning, and media events.
As of February 2021, Switzerland is ranked in the 8th position of the highest performing markets to the Maldives with 2.7% of the market share. Travelers from Switzerland are able to travel directly to the Maldives from Zurich via Edelweiss airline. The Maldives has welcomed a total of 5,189 arrivals from Switzerland and the country remains a key focus market in the recovery of tourism in the Maldives. In total, Maldives has welcomed over 350,388 tourist arrivals in 2021 so far.
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