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NEWS | Absolute Hotel Services Announces Eastin Estates, The first hospitality brand in Asia for Seniors

Bangkok, Thailand (June 2021) - Jonathan Wigley, CEO of the Absolute Hotel Services (AHS) Group, has announced  new expansion plans, with the launch of the Eastin Estates brand, a luxury long-stay residential brand in the assisted  living segment. Eastin Estates provides a residential community experience to meet the growing needs of the active  senior market, with services and facilities for residents that encourage health and social connections. AHS Group is the  first hospitality management company to launch a brand dedicated to this segment in Asia. 

Delivering caring service from its roots in Asian tradition and hospitality, Eastin Estates brand value is to provide active  seniors looking for personal home care assistance with a safe place to work, rest and play with like-minded residents.  The community allows residents total freedom in a comfortable and convenient, luxury setting. A professional  community crew gives families peace of mind that their loved ones are well taken care of like they are at home. Daily  activities and high-end facilities help residents lead fulfilling lives while keeping fit, active and mobile. 

Karan Kaul, Vice President of Business Development for AHS says “Eastin Estates will grow via management agreements and is an ideal concept for conversions of existing hotels and residential projects in urban and resort settings. We are  launching this product in response to the evolving demographics of the region”. 

All developments under the Eastin Estate brand will feature safe, comfortable and appropriate design features made  from sustainable materials, including easily accessible drawers and cupboards, plug points and lighting controls at  waist height and non-slip floors. All public areas and facilities will cater for easy access and will be wheelchair accessible. Accommodations range from 40-50 sqm studios to 80-100 sqm two-bedroom units, all with their  kitchenette, bathroom and balcony or terrace, and can be personalised with the option to move in certain pieces of  furniture or décor. Units and facilities are pet-friendly, and a la carte pet grooming and meal services can be provided. 

Facilities include a health centre with a 24/7 nurse and emergency support, all-day dining restaurant with healthy menu  options, lounge area with library, meeting room, outdoor garden, swimming pool, fitness centre with steam and sauna  rooms, yoga area and minimart as well as entertainment and service laundry facilities. Nature is well-integrated within  the living spaces and large landscaped communal areas feature throughout the development. Importance is also  placed on technology and connectivity, so residents can stay connected with family and friends, and all retirement visa  and immigration administration are handled on the residents’ behalf.  

“We are very excited to announce the launch of our new brand, Eastin Estates, and are confident that the brand will  provide residents with a unique, luxury service of great value under the strong backing and core values of the Eastin brand.  We are looking forward to expanding the Eastin Estates brand in Thailand, Vietnam and Indonesia.”, said Jonathan Wigley,  CEO of the Absolute Hotel Services Group. 

About Absolute Hotel Services (AHS)

1091/343, 4th Floor, New Petchburi Road, Makkasan, Rajthevee Bangkok 10400 Thailand Tel: +66 2 255 9247 |www.absolutehotelservices.com 

www.absolutehotelservices.com 

AHS is the fastest growing hospitality management/branding company in Asia and Europe with an ever-expanding  geographic portfolio of hotels, resorts and serviced residences. 

Headquartered in Bangkok, Thailand with regional offices in Thailand, Vietnam, Indonesia, Hong Kong, India, Russia and Europe with more expansions planned, AHS and its brands have resonated with investors and consumers  contributing value to all stakeholders. 

Covering the luxury to economy segments through its brands U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin  Hotels, Resorts & Residences, Eastin Easy and Eastin Estates. AHS also has the right to manage hotels under the  Travelodge brand under Travelodge Thailand and Vienna House brand under Vienna House Asia. 

AHS is an affiliate company of U City Public Company which is a Thailand public listed global capital allocator. 

About U Hotels & Resorts Brand 

www.uhotelsresorts.com 

The brand was created with today’s travellers in mind and their expectations from the fast moving  pace of hospitality. Founded in 2008, U Hotels & Resorts is an uncomplicated bijoux deluxe hotel brand  that is a stimulating blend of local heritage and design accents that pair with modern amenities,  services and facilities to unobtrusively encourage sophisticated target customers eager to enjoy the  local environment.  

U Hotels & Resorts’ unique concept of services include 24-Hour Use of Room, Breakfast Whenever Wherever, free Wi-Fi, U Choose Programme, and U Make a Difference Programme. 

About Eastin Grand Hotels & Resorts | Eastin Hotels & Resorts | Eastin Residences | Eastin Estates | Eastin Easy Brands  www.eastinhotelsresidences.com 

Eastin Grand Hotels & Resorts and Eastin Hotels, Resorts & Residences - a 4 and 5 star luxury brand  created on relevance to market as well as need and the desires of targeted customers. The brands  provide value and consistency through flexible venues and services with added value to serve the  desires of business and leisure travellers.  

Eastin Brand’s target customers are value hunters looking for luxury, comfort and convenience at the  right price with maximum flexibility to serve the purpose of their visit, whether for business or  pleasure.  

Unique services include free Wi-Fi, extended breakfast hours till 11:30 hrs., and Room Ready  Guarantee. 

Eastin Estates - A different kind of luxury lifestyle experience for today and tomorrow. Created to  meet the growing needs of the active senior market. The brand provides a residential community  experience to help you work, rest and play with like-minded residents. With our facilities and  community crew, we ensure our residents are cared for like they are at home.