Elias El Bahri is the new director of sales and marketing at Shangri-La Jeddah. It will be the first Shangri-La in the Kingdom when it opens later this year.

El Bahri will lead the sales and marketing departments, focusing on building relationships and collaborating with key partners. He hopes to raise the profile of the destination in line with the country’s Vision 2030.

Elias El Bahri’s experience

El Bahri’s new role marks a return to the hotel group, having acted as senior events manager for Shangri-La Qaryat Al Beri Abu Dhabi in 2007. He held that role for two years, moving up to assistant director of events management for the group. He then moved to Crowne Plaza and Staybridge Suites Abu Dhabi Yas Island. After five years he became DOSM of Holiday Inn Abu Dhabi, later moving to Saudi Arabia as DOSM for Crowne Plaza Riyadh Al Waha.