Sharing her views on the relevance of tour operators and travel agents, Jyoti Mayal, President, TAAI said digital transition and move to a tech-savvy tourism system can be a strong base to revive the sector and eventually the travel agents’ business.

The TAAI President addressing a webinar organized jointly by Uttar Pradesh Tourism, Federation of Indian Chambers of Commerce & Industry (FICCI) and Manyawar Kanshiram Institute of Tourism Management (MKITM) said that travel agents will have much more relevance in the post-Covid-era.

“Travel agents apart from their regular service will be monitoring the health and hygiene of its clients. Safety will take over everything and commitment towards the wellbeing of travelers will be the priority of the agents. We at TAAI have been putting our best efforts to educate, train and equip agents to handle post-pandemic traffic,” she said.

Mayal also said that the tourism industry is a very resilient sector. “There is a need to reinvent, restructure and reboot ourselves. Travel agents are looking at creating niche markets and I believe the focus on sustainable; rural and adventure tourism will be important. Promoting domestic products is the biggest sustainable model in the current times. We would need to move forward, travel agents will always be needed to navigate this strange new world of airlines, hotels, rental cars, and logistics but in a different format,” she said.

According to the TAAI President, the Indian travel trade needs a digital transition and should move to a tech-savvy tourism system which can be a strong base to revive the tourism sector and eventually the travel agents’ business. She said, “We need to tell travel agents to adopt relevant aspects beyond digitization, most importantly is positioning themselves as a specialist consultant. New advancements such as marketing on social media, skilling yourself and your employees, data analysis to know what your business is going to be in the future, form strategic alliances and most importantly, cash protection because, without liquidity, travel agents cannot sustain.”

Mayal further stated, “Coordinated actions across governments at all levels, private sector and the associations is very necessary to reignite the potential of the tourism sector. Industry status is very important to be able to become more effective, standardized, and Atma nirbhar. It is exactly what we at TAAI are doing – advocating for relevant policies and educating the travel business fraternity. We are continuously working to handhold our members, motivate them and see that they survive.”

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