Atlantis, The Palm and Moët & Chandon break Guinness World Record

Atlantis, The Palm and Moët & Chandon broke the Guinness World Record title for the world’s largest drinking glass pyramid.

Officially verified on the night by Guinness World Record, guests watched as 54,740 glass coupes towering over 8.23 meters high were filled from a luminescent bottle of Moët & Chandon. Beating the previous Guinness World Records title of 50,116 glasses set in Madrid in 2017, a team of six from Dutch company Luuk Broos Events spent five days and over 55 man-hours meticulously stacking the tower of coupes ahead of the grand unveiling.

The record-breaking attempt was conceived as part of Moët & Chandon’s Effervescence celebrations, a series of soirées set to pop up in over 20 cities, including London, Hong Kong, Toronto, Madrid, Moscow, Johannesburg, and Mexico City throughout 2021/22.

Following the successful event, Timothy Kelly, executive vice president and managing director, Atlantis Resorts and Residences said: “Following what has been a challenging year for us all, it’s a pleasure to stand here today toasting to the dawn of 2022. Tonight, we join our valued partner and fellow masters of celebration, Moët & Chandon, in creating a moment in history, born from our mutual vision of celebrating togetherness. The champagne tower is traditionally a beacon of greatness and generosity, and we’d like to toast to a new year filled with both in abundance.”

Whilst Moët & Chandon did not invent the champagne pyramid, it’s a symbol that the brand has appropriated since the late 1950s with the house perfecting the art of creating ever-taller champagne pyramids, breaking records in the process.

Laurent Dominguez, general manager, Moët Hennessy Middle-East, said: “A symbol of celebration and generosity, Champagne Pyramids are deeply-rooted in Maison history and DNA. In 1983, to mark its 240th anniversary, Moët & Chandon established the first world record for the highest champagne pyramid with 2,757 crystal glasses. Almost 40 years later and alongside our valued partner and iconic destination resort, Atlantis, The Palm, we are thrilled to perpetuate this heritage and create a new milestone with this daring attempt.”