National, October 2022: At the onset of the festive season, Glenmorangie Single Malt Scotch Whisky from Moët Hennessy India has launched their all new, vibrant, limited-edition packs in the Indian market. What’s even more special this year is that the global brand Glenmorangie has partnered with a local Indian artist to synergize and evoke a sense of wonder via these all new packs. These packs have been designed by the Indian artist – Aniruddh Mehta, better known as The Big Fat Minimalist, who has used elements specific to Indian celebrations such as – lanterns, décor, flowers and more to appeal to the Indian market for Glenmorangie.

These festive packs, available only in India, bring forth Glenmorangie’s delicious and wonderful world through the mandala inspired designs of India. This is the first time ever that Glenmorangie has collaborated with a local Indian artist to create a limited-edition pack that elevates consumer experience and makes way for wondrous celebrations. The design gives a novel feel to the overall packaging of the malt with its combination of organic and geometric renditions of traditional Indian elements in an abstract, artistic articulation. Making it the perfect gifting option this festive season. The traditional Indian elements present on the pack evoke a sense of nostalgia for Glenmorangie’s consumers.

The Big fat minimalist, popularly known for his Mandala work after the success of the OTT blockbuster - Sacred Games, has brought alive these exclusive packs to add flair and fervor into the technicolor world of the spirit. In an avatar like never before, Glenmorangie creates an unforgettable drinking experience at home, incorporating moments of surprise, treasure and delight!

Talking about his design philosophy, Aniruddh commented, “The most picturesque part of Diwali is when the cityscapes are draped in beautiful decorative lights and homes are adorned with colourful rangolis. We have reimagined these iconic celebratory elements with a vibrant colour palette inspired by Glenmorangie's vibrant coloured imagery.” 

Commenting upon this collaboration, Smriti Sekhsaria, Marketing Head at Moët Hennessy India said “We at Moët Hennessy India are always looking to tap into newer dimensions of creativity and splendour by utilizing local talent and techniques. We are thrilled with the way the artist, Aniruddh has brought Glenmorangie’s festive edition pack to life with his unique design sensibilities. This collaboration is the beginning of many more local partnerships to elevate at-home celebrations and gifting experience for our consumers”

Moet Hennessy India, together with Art & Found, a pioneering platform facilitating partnerships for the world’s most valuable brands, and The Big Fat Minimalist himself launched the limited edition pack in the Indian markets via a high energy soiree in Delhi and Mumbai with media, influencers and friends of the brand. The evenings were complimented by immersive elements such as an interactive LED wall, fun photobooths and needless to mention, delicious Glenmorangie cocktails.

The pack is available pan-India for consumers to gift to their loved ones or bring home adding wonder into their celebrations.  Apart from the new limited-edition pack, Glenmorangie also offers an array of smooth and delicious Single Malt Scotch Whiskies like the newly launched X by Glenmorangie, The extra matured range including Glenmorangie The Lasanta aged 12 years and Glenmorangie The Quinta Ruban aged 14 years. Consumers can also explore other wondrous whiskies like the Glenmorangie 18-year-old, and the exquisite Glenmorangie Signet and Grand Vintage.

Price : Limited Edition : INR 4971 (Delhi) and INR 5990 (Mumbai)

Availability: Available pan India including New Delhi, Mumbai and Bangalore amongst other cities.

About Glenmorangie:

Glenmorangie’s Highland whisky makers use endless imagination and five key ingredients – wood, water, barley, yeast and time – to dream up delicious single malt whiskies. Known as the Distillers of Tain, they’ve been honing their craft for more than 175 years. In Scotland’s tallest stills, whose necks are as high as a giraffe, they produce a delicate and fruity spirit, ripe for experimentation. Led by Director of Whisky Creation Dr Bill Lumsden, this crackerjack crew are on a mission to bring new flavours and possibilities to the world of single malt.