In his new role, he will be leading the charge of expanding Impresario’s brands to 140 outposts across India over the next five years

November 2022: Impresario Handmade Restaurants has announced the elevation of Satyajit Dhingra as the Group’s first Chief Business Officer (CBO).  The move comes as the company readies itself to grow in new markets over the next few years and expand its influence in India. 

Satyajit has played a massive role in cementing Impresario’s image as one of the top F&B brands in India, over the last 15 years. The legendary homegrown cafe chain Mocha was Satya’s first brush with leadership at the Impresario stable.

In the past, he’s worked with brands like McDonald’s and Essar’s The Mobile Store, where his dedicated approach led to him quickly rising in the ranks. Through these experiences, he learned the tricks of the trade, with a strong focus on business fundamentals. 

In his new role as CBO, Satyajit will oversee the ambitious roll-out plans, double Impresario’s foot print from 60 to 120 outlets across 30 cities, and build strong relationships with external stakeholders like property owners, partners, and key suppliers, something that Satyajit has been honing for years. 

“It’s been a lifetime of growth here. We started small, but I’ve seen Impresario grow in terms of network and revenue, as well as the number of lives we’ve touched with our cafes. My goal is to expand into new markets and deepen our presence in existing markets while continuing to maintain healthy economics in current outlets. The Chief Business Officer role is something I’m eager to take on as my next challenge at Impresario!” said Dhingra. 

Riyaaz Amlani, founder of Impresario added, “I don’t think Impresario would have reached where we are today without Satyajit’s astute business skills. He’s someone who understands the business and the ability to capitalize on business opportunities, so it was a no-brainer for the board and I to appoint him as our first Chief Business Officer. That majorly includes our future expansion plan of reaching a total of 120 outposts, with the addition of 2-3 new Smoke House Deli outlets and approximately 18-20  new SOCIAL outposts per year for the next 3 years. I’m certain that Satyajit can really help us achieve these numbers.”

About Impresario Handmade Restaurants

Impresario Handmade Restaurants was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts of a network of over 60 + restaurants across 18 Indian cities  Its umbrella of brands include scaled brands such as SOCIAL, Smoke House Deli, and Mocha, as well as boutique brands such as Salt Water Café and Slink & Bardot. It also owns and operates dark kitchen brands like BOSS Burger, Lucknowee, and HungLi. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.