Martijn Zengerink has been promoted to hotel manager at Crowne Plaza Dubai Jumeirah. Working at the property since its transition from Ramada to IHG Hotels & Resorts, he has been a driving force behind a number of the hotel’s successes.

Namely, he helped to increase the hotel’s ADR by AED60 year-on-year through new revenue strategies and oversaw the launch of Brick Wall Sports Bar. He was previously been EAM in charge of F&B and hotel operations manager at the property.

Since rebranding from Ramada, the Crowne Plaza Dubai Jumeirah plans to become the brand’s benchmark not only in the UAE but in the rest of the Middle East. It is one of the first openings under Crowne Plaza’s new brand image, pitching itself towards a more modern set of guests.

Crowne Plaza is one of the most well-established and well-respected hospitality brands there is. Founded back in the 1980s, the brand has been in Dubai alone for well over a decade. Over the years, the commitment to consistency and familiarity has made it immensely popular, with families in particular.

In November last year 2021, we spoke to the cluster GM at the time Joseph Karam to find out about the hotel. He has since moved on to be director of operations for Ishraq Hospitality

IHG is setting its sights on a younger demographic. Crowne Plaza falls into IHG’s Premium Collection of brands, a new collection the group launched earlier this year following a global rebranding. Renaming from InterContinental Hotels Group to IHG Hotels and Resorts, the facelift was launched to tap into a “younger demographic of consumers“, as well as hotel owners, colleagues and future talent”. The evolution of the Crowne Plaza family forms an integral part of this companywide shift.