Crowne Plaza Today New Delhi Okhla appoints Tanay Shankar as Director of Sales and Marketing

April 2022, New Delhi: Crowne Plaza Today New Delhi Okhla (IHG) is delighted to announce the

appointment of Mr. Tanay Shankar as the Director of Sales and Marketing. In his new role, Tanay will

relentlessly focus on strengthening the hotel’s position as a destination for business & leisure travelers and providing the best of Crowne Plaza’s hospitality. He will work towards optimizing hotel revenue performance across the verticals of Room Sales, Social & MICE business as well as creating strategic partnerships for Marketing activations.

As an industry expert, Tanay is armed with an experience of more than 15 years across international

brands and hotel chains. Prior to this assignment, Tanay has worked with Crowne Plaza Gurugram as a

Director of Sales and overlooked the sales and revenue growth strategies. He has been associated with

IHG Group for over 8 years now.

He possesses strong business acumen with the capability to execute a wide range of strategies to establish market presence and deliver profitability to the stakeholders. He will closely work with Food and

Beverage team as well to enhance brand visibility and drive revenue for the segment.

Speaking on his new role, Tanay Shankar said, “Crowne Plaza New Delhi Okhla, South Delhi’s business

and dining landmark is a perfect embodiment of world-class service and True Hospitality. I will work

towards enhancing brand reputation, curating thematic wedding experiences, driving innovative

marketing campaigns, and harnessing the team’s strengths to achieve our goals. I am looking forward to

strengthening relationships with industry partners & MNCs and scouting for new opportunities and

partnerships for the hotel.”

Mr. Shuvendu Banerjee, General Manager, Crowne Plaza Today New Delhi Okhla said, “We are thrilled

to have Tanay on board and we are quite confident that he will strengthen the hotel’s position in the highly

competitive market by delivering innovative strategies and solutions. With his efficiency in market

research and client engagement, we believe that he will lead our winning team with example.”

On a personal front, Tanay is an avid traveller and a reader and enjoys music & keeping track of

current affairs in his leisure time.