The Indus Valley announces the appointment of Khalid Kamal Rumi as Chief Marketing Officer

2022, India: India's first direct-to-consumer (D2C) healthy kitchenware startup, The Indus Valley, has strengthened its leadership team with the appointment of Mr. Khalid Kamal Rumi, as the Chief Marketing Officer of the company. Founded in 2016, The Indus Valley offers a promising range of healthy and toxin-free kitchenware. Thus providing compelling alternatives to health-compromising kitchenware products, made of unsafe metals, adulterated alloys, and chemically-loaded harmful coatings.

In his previous roles, Mr. Khalid held a position as a Vice President of Marketing & Strategy at Impex (KCM Appliances), where he held the P&L responsibility for India business. Prior to that, he’s also had the privilege of working for V-Guard Industries – Corporate Strategy, Cognizant – Management Consulting, SAP Labs, and Accenture.

Khalid is an alumnus of IIM Indore with over 12 years of professional experience spanning Marketing, Brand & Category Management, Corporate Strategy, and Management Consulting. He has excelled in delivering impact on high-visibility business transformation programs, in both MNC and startup environments. He has an exceptional track record of P&L management, having turned-around multiple struggling business units into profitable ones, with accelerated growth. His vast exposure to businesses, clients, and teams in the US, Australia, Germany, the UK, the Philippines, and in all four corners of India, bode well for a fast-emerging brand like The Indus Valley.

In a very short period of time, The Indus Valley has already exceeded the expectations of over 3 lakh delighted customers with its well-researched and precision-engineered products. And with the addition of Mr. Khalid to the Indus Valley Team, the startup can certainly expect him to best fulfill his responsibilities of developing strategies for corporate advertising and branding, as well as customer outreach. All, while staying true to the brand’s mission of transforming the kitchens of over 300 million households in India into healthy ones.

When asked about his decision to join this startup, Mr. Khalid Kamal Rumi, CMO, said, "The brand has the health and well-being of its customers as its raison d'être. This resonates with my own personal values, and surely appeals to the millions in the country, who are aspiring to lead healthier and sustainable lifestyles. What I love most is that the brand takes inspiration from the wisdom of our ancient traditions in India and globally, while simultaneously embracing advancements in modern science & technology that protect, promote, and boost health. I am very glad and extremely honoured to have been presented this position and look forward to leading the team of brilliant minds at The Indus Valley."

Commenting on the appointment, Mr. Jagadeesh Kumar, CEO, The Indus Valley, said, “In a post-pandemic world, we couldn’t be more grateful for the support our patronizing customers have shown us. But, with so much support, also comes great responsibility, towards fulfilling our mission to disrupt the fragmented, heavily commoditized, and innovation stagnated kitchenware industry, with our healthy cookware range. This is why, we’re very pleased to have Khalid onboard, as he leads the brand onward while staying focused and driven to deliver success at scale."