Choice Hotels Asia Pacific has signed a 15-year Master Franchise Agreement with Suba  Group of Hotels in India. 

With effect from 1 July 2022, Choice Hotels in India will transition from a direct franchise market to a master franchise model. 

Under this arrangement, Suba Group of Hotels will assume responsibility as master franchise holder for the 58 Choice Hotels properties open and under development in India, and hold the exclusive rights to develop the Clarion™, Quality™, and Comfort™ brands in the market.  

All franchised hotels will remain within the Choice Hotels network under the brand and will continue to benefit from the extensive marketing, distribution, and franchisee performance services currently in place. 

Choice Hotels Asia-Pacific CEO Trent Fraser said: “We’re incredibly excited to work with  Suba Group of Hotels as we look to the next 15 years of portfolio growth for Choice Hotels  in India.” 

“Suba has an almost 30-year history in the region and has built a strong local offering in the midscale and upscale markets. Bringing the Clarion, Quality, and Comfort brands to their  portfolio is a natural fit, and we are delighted to welcome them to the Choice Hotels global  network as a master franchisee.” 

“The master franchise model has worked exceptionally well for Choice Hotels in other markets throughout Asia-Pacific, and indeed around the world. We’re confident in the  collective value proposition this represents for current and prospective franchisees and are  looking forward to welcoming many more properties to the Choice Hotels network in India  through our collective efforts with the Suba team.”  

Suba Group of Hotels Managing Director, Mansur Mehta said: “We are delighted to acquire the exclusive master franchise rights to Choice Hotels’ Clarion, Quality and Comfort brands in India.  

“Our dedicated team are excited by the opportunity to service and further develop these trusted and well-recognized brands as we look to aggressively expand within the region”.

About Choice Hotels Asia-Pacific 

A good night’s sleep in a comfortable bed is something we all look forward to while traveling. And at Choice Hotels Asia-Pac this is a priority for us. Choice Hotels brands include the Ascend Hotel Collection, Clarion, Quality, Comfort, and Econo Lodge. Choice  Hotels Asia-Pac is a wholly-owned subsidiary of Choice Hotels International, Inc., a publicly listed (NYSE: CHH) company in the United States with over 7,000 hotels and nearly 600,000  rooms in 35 countries and territories.

About Suba Hotels Group 

Suba Hotels is a wonderful bevy of luxurious smart hotels in India attracting today’s leisure  and business travellers. With footprints in the heart of major cities across India, Suba Hotels  caters to modern travellers providing a unique journey of luxurious living combined with  unparalleled facilities at affordable prices. Our brand is a beautiful marriage between Suba  Hotels, a group of cost-effective luxury hotels, Click Hotels, a boutique collection of smart  budget hotels, and 1589 Hotels, a cluster of elegant and affordable hotels. Choose to stay  with us and enjoy a splendid sojourn in spacious and sophisticated rooms, rejoice and  celebrate your events at our dynamic venues, and cherish a delightful dining experience at  our signature restaurants.