JW Marriott Bengaluru has announced the appointment of Sidharth Koul as its director - sales and marketing. Koul brings to the table over 15 years of experience, and will be seen overseeing the room sales, events sales and marketing department.

Koul was last associated with Conrad Bengaluru as its commercial director where he focused on sales and marketing strategies to drive hotels revenue performance and brand positioning in a highly competitive landscape.

In his new role, he is focused on optimizing hotels revenue performance across all verticals and maintaining the market leadership position of the flagship Marriott brand.

In his leisure time, he likes to expand his knowledge by reading leadership and autobiographies on business leaders and athletes in the sports world.

On his appointment, Sidharth said, “I look forward to working with the seasoned team members to create experiences and foster connections for our esteemed guests.”