NOIDA, April 2024. CYK Hospitalities Pvt. Ltd, a leading F&B consultancy in India, has recently assisted and crafted Sassy Desserts from the ground up in the heart of Panipat. Sassy Desserts is a new sweet sensation destination that promises to captivate locals with its inventive menu and unwavering dedication to culinary excellence offering a delightful fusion of flavors and innovation.

CYK Hospitalities has been the backbone of Sassy Desserts, providing a range of services including graphic designing, branding, business planning, operational planning, menu engineering, chef recruitment, and the development of standard operating procedures (SOPs). 

CYK has been the driving force behind Sassy Desserts' seamless launch.
Pulkit Arora and Simranjeet Singh, as Directors of CYK Hospitalities, along with their proficient team, have pioneered this project, guaranteeing that every aspect of the brand, Sassy Deserts, showcases a steadfast commitment to excellence.

Pulkit Arora, Director, CYK Hospitalities said, "We've closely collaborated with the Sassy team to ensure that their brand reflects passion and dedication across all areas, including graphic design, packaging, brand identity, and store operations."

Sassy Desserts boasts a diverse menu that caters to a wide range of tastes and preferences featuring internationally inspired delights like churros and bubble pop stick waffles adding an international flair to Panipat's desert landscape. However, Sassy Desserts isn't just about churros and waffles. The menu is a medley of delights, ranging from waffles and crepes to mini pancakes and ice cream sundaes, catering to diverse palates. 

Expressing the delight for successfully completing the project, Simranjeet Singh, Director, CYK Hospitalities, said, "Our collaboration with Sassy Desserts has been incredibly rewarding. From conceptualizing innovative dessert offerings to ensuring seamless operations through meticulous planning, our collaboration has set a new standard in dessert experiences. At Sassy Desserts, every element of the menu reflects a careful balance of creativity and functionality, captivating patrons with delightful flavors and memorable experiences.”

Spearheaded by Vedant Hasija, Director, Sassy Desserts, the establishment aims to bring a touch of sweetness and creativity to the community. "We wanted to bring something truly special to Panipat. We aimed to cater to every taste. Whether you're in the mood for a refreshing cold coffee or a creamy shake, we have something to satisfy every craving. With CYK's expertise and our shared commitment to innovation, we've been able to introduce exciting new flavors and concepts that have captured the imagination of our patrons", stated Hasija. 

In addition to the launch of Sassy Desserts, CYK Hospitalities Pvt. Ltd. recently unveiled Nagari restaurant in Agra. With over 150 successful projects both domestically and internationally, including Sri Lanka, Dubai, and Canada.

About CYK Hospitalities

 CYK Hospitalities, founded by experts in the F&B segment, is an F&B consulting firm providing various services in the ‘brand building’ field, specializing in the food and beverage and hospitality segment. The company helps its clients gain recognition for their outlets and restaurants through consultation and consistent support. The company provides on-time services to support its clients in leasing, location mapping & expansion, exposure and networking, hiring & training, competitor analysis, menu engineering, chef hiring, SOP formation, recipes, and food pricing, to name a few.

The company, till date, has partnered with prominent space providers like Phoenix Mall, Pacific

Mall, DLF, Vegas Mall, Lulu Group, Lakeshore, Lovely Professional University, etc.