NOIDA, February 2023. CYK Hospitalities, a leading end-to-end F&B consultancy, has recently executed a project and helped open a specialty Pan-Asian restaurant, The Wok Bar, in Agra at Hotel PL Palace, in the heart of the city at Sanjay Place.

CYK Hospitalities has rendered its various services to The Wok Bar, starting from Concept development, Market research, Competitor analysis, Menu engineering, Chef hiring, SOP formation, Recipes, Food costing, Ambience and setup, Designing of the logo, packaging, and Branding.

The specialty restaurant offers the finest pan-Asian cuisine with innovative and never-before-experienced cocktail menus, creating an all-new experience in the city of love, Agra.  The company has designed a six-course PAN Asian menu from amuse bouche till desserts. The Char Siu Ramen Bowl, Salmon Nigiri, Burmese Chili Lamb, Cream Cheese, Mushroom and Chilli Oil dumplings are the best innovations the restaurant will offer. Featuring a wide variety of sushi and artisanal dumplings, the menu caters to a wide range of tastes and palates. Mixologists here have crafted fresh and artisanal cocktails that will excite the taste buds of the consumers.

Simranjeet Singh, Director, CYK Hospitalities said, “For the owners of The Wok Bar, we researched the Agra market and found a gap in the unique cuisine they wanted to offer with the best of quality and taste. So, our team of experts crafted the menu and overall theme of the restaurant intelligently and helped the owners from ideation to execution of the entire project. We also mapped the best location for them and also worked differently to bring out the innovative and unique branding and packaging for the brand”.

“Working with Mr Shivam Sharma, owner of The Wok Bar, is always fun as, both, he and our team synergize each other when it comes to detailing of the product. Our team supports them in all the F&B ventures being operated at the PL Palace Hotel”, adds Pulkit Arora, Director, CYK Hospitalities.

“CYK Hospitalities is tremendous when it comes to ideation of any concept, they have a well-experienced team in each segment of the food industry. CYK's promoters Pulkit and Simran are like family to us, they are just a call away whenever we are planning a new food concept or looking for any support in our existing F&B ventures. Till now they have developed an Indian concept, bakery, PAN Asian, lounge and a QSR for us”, said Shivam Sharma, owner, The Wok Bar and PL Palace.

As a "brand building" company for the FnB brands, CYK Hospitalities offers a variety of services to its clients, including consultation and ongoing support for restaurants, hotels, and cafes. In addition to location mapping and leasing, it offers exposure and networking, hiring and training, and other services.

CYK is currently working on a few more F&B projects PAN India. It has collaborated with leading brands and food giants such as Starbucks, Burger King, Rasna, Fifth Avenue, Chicago Pizza, Barco’s, Chai Point, and many others to help them build their brands and market their products.

About CYK Hospitalities CYK Hospitalities, founded by the experts in the FnB space, is an FnB consulting firm providing various services in the field of “BRAND BUILDING”, specializing in the food and beverage and hospitality segment. The company helps its clients in gaining recognition for their outlets and restaurants through consultation and consistent support. The company provides on-time services to support its clients at all times in matters about leasing, location mapping & expansion, exposure & networking, hiring & training, competitor analysis, menu engineering, chef hiring, SOP formation, recipes, food pricing, to name a few.

The company, till date, has partnered with many successful brands and food giants such as Starbucks, Made in Punjab, Twisting Scoops, House of Candy, The Belgian Fries, Fat Tiger, Burger King, KFC, Urban deck, Burger Singh, Rasna, Fifth Avenue, Chicago Pizza, Barco's, Chai Point, Select City Walk, Gaurs, Pacific, DLF, and Vegas Mall.

For further information, please call:

Prekccha Jain

6306 548 296

Communication Casa LLP