Mumbai, October 2024: EL&N London, the globally celebrated lifestyle and café brand  renowned for its picture-perfect settings and chic ambience, is thrilled to announce the opening  of its first Indian outlet at Jio World Plaza, Bandra-Kurla Complex. Set to open on October 18th, in  partnership with Reliance Brands Limited (RBL), this highly anticipated launch marks the brand’s  first venture into the Indian market. 

Founded in 2017 by Alexandra Miller, EL&N (Eat, Live, and Nourish) has become a global  sensation, admired for its signature pink interiors, stunning floral décor, and vibrant atmosphere.  Known as one of the world’s most photographed café brands, EL&N offers a unique fusion of  fashion-forward design, speciality coffee, and all-day dining. The brand currently operates over  37 outlets worldwide, including in Paris, Milan, Dubai, and Kuala Lumpur, and is now set to  captivate Mumbai’s discerning foodies and social media enthusiasts alike. 

Located on the second floor of Jio World Plaza, the new café spans an impressive 2,130 sq. feet,  featuring bespoke design elements exclusive to Mumbai. Guests can expect to find unique  motifs, a custom-made soft pink mesh chandelier, signature EL&N florals & foliage and neon  quotes, that have become synonymous with the brand. With terrazzo and marble flooring and the  iconic cake and coffee bar creating a unique fusion of fashion, food, and ambience, the café is  designed to deliver an unparalleled dining experience. 

Commenting on the brand’s foray into India, Alexandra Miller, Founder of EL&N London, said:  “We are thrilled to open our doors at Jio World Plaza and introduce our brand to an exciting new  market in partnership with Reliance Brands. This new concept brings our signature style to life in 

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a fun and engaging way, making it the perfect destination for families, speciality coffee lovers and  those looking for an unforgettable dining experience in a beautiful setting.” 

The new café promises to introduce the vibrant spirit of London to India’s growing base of  discerning consumers, combined with fashion-forward design and high-quality specialty coffee  offerings. The Mumbai café will serve EL&N’s signature menu, featuring crowd-favourites like  smashed avocado toast, indulgent croissants, decadent cakes, while also introducing exclusive  localized dishes tailored to Indian tastes. 

Reliance Brands Ltd., spokesperson said, “India’s evolving dining scene is driven by an ever growing curiosity for new flavours, experiences, and visual aesthetics. EL&N’s blend of innovative  culinary artistry and immersive design perfectly complements the adventurous spirit of the  sophisticated Indian consumer. With a strong appreciation for both food and creativity, Indians  are constantly experimenting and seeking destinations that offer more than just a meal making  EL&N an exciting and perfectly placed addition to Mumbai’s luxury dining landscape.” 

To celebrate the launch, EL&N hosted an exclusive pre-opening event on October 17th, attended  by over a hundred food and brand enthusiasts, including Bollywood celebrities like Alaya F and  Nushrat Bharucha, Pratibha Ranta, etc. Guests enjoyed decadent dishes and specialty coffee,  all set against the backdrop of EL&N's signature floral installations.