Thomas Cook India uses innovative mixed reality & anamorphic outdoors to break the clutter & communicate that

"Europe is best experienced with Thomas Cook”

Mumbai, December 2023: Thomas Cook (India) Limited, India’s leading omnichannel travel services company has leveraged outdoor media in a disruptive initiative to create a buzz in both - the outdoor and digital - social media space. This exciting and clutter-breaking format, built on mixed reality and anamorphic displays is intended to grab attention and encourage social sharing by young India - amplifying Thomas Cook’s brand visibility and cool quotient.

To emphasize its campaign theme – Europe, Best Experienced with Thomas Cook – the brand has conceptualized a 3D anamorphic creative that showcases a breathtaking shot of Switzerland’s Glacier Express on a journey across the iconic Brusio Spiral Bridge. The moving display of one of the most scenic train rides in Europe, features the Glacier Express popping out of the hoarding, making it an exciting experience for the motorists/pedestrians passing the hoarding.

In addition, Thomas Cook India has also smartly utilized mixed reality to create an illusion of an outdoor hoarding installed at an iconic location in Mumbai. This short video of the outdoor site, showcases a train zipping through the Swiss Alps, while creating an illusion of snow cascading from the hoarding onto the streets, surprising/shocking onlookers.