Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the opening of WOW Crest, an IHCL SeleQtions hotel in Indore, Madhya Pradesh. Nestled in the heart of Indore, the hotel is a captivating gateway to a city adorned with tales of its rich history and vibrant present.

Ms. Deepika Rao, Executive Vice President– Hotel Openings and Corporate Communications, IHCL, said, “We are delighted to open the doors of WOW Crest – IHCL SeleQtions. This hotel marks the debut of the SeleQtions brand in Indore, an important commercial city. With this opening, IHCL is expanding in Madhya Pradesh and will now have all its brands present in the state.”    

The 125 keys hotel is located a short driving distance away from the Devi Ahilyabai Holkar Airport, the city’s industrial hubs and prominent landmarks. Its contemporary design is reflected in the hotel's elegant interiors and inviting décor of the rooms and suites. Guests can embark on a culinary adventure with an array of dining experiences. Constellation, the all-day diner features local and global favourites while Nazm offers North West Frontier cuisine. Enjoy small bites at the Al Fresco Dhuaan, relax at Twilight, the bar, or enjoy a pastry at Cake Me Up.

With exclusive meeting venues spread over 6,400 square feet catering to all guest needs, whether it's social gatherings, events, or intimate business meetings, makes WOW Crest an ideal destination for every occasion. Unwind after a busy day with a dip in the rooftop pool, or a fitness routine at the well-equipped gymnasium.

Mr. Vidish H. Mhatre, General Manager, WOW Crest, Indore – IHCL SeleQtions, said, “WOW Crest is a vibrant expression of Indore, perfectly complemented by our warm and attentive team, who will deliver personalized and immersive experiences. I am looking forward to welcoming guests.”

Indore, situated on the banks of river Saraswati is the financial capital of Madhya Pradesh and a major transit point for pilgrimage to the famous Mahakaleshwar temple in Ujjain.