IHG Hotels & Resorts – one of the world’s leading hotel companies with over 6,000 hotels across 18 distinct brands – has debuted its premium voco hotels brand in Japan with the opening of voco Osaka Central. Opened in partnership with UD Hospitality Management, voco Osaka Central offers a refreshingly different accommodation experience in Japan, bringing to life the brand’s charming personality, warm hosted service, bright yellow accents, and step-by-step approach to sustainability.

First launched in 2018, voco hotels is one of IHG Hotels & Resorts’ fastest-growing brands with 46 open hotels and 50 exciting destinations in the pipeline. The brand’s debut in Japan was celebrated with an opening ceremony at voco Osaka Central, attended by guests of honour including NTT Urban Development Corporation, The Zenitaka Corporation and the Osaka Convention and Tourism Bureau. To signify the brand’s commitment to the local community, a spin on the traditional ribbon cutting saw guests simultaneously untie knots in turmeric-dyed furoshiki cloth to emulate the steps voco is taking to help guests tread lightly when they travel.

Abhijay Sandilya, CEO of IHG ANA Hotels Group, and Managing Director – Japan & Micronesia said: “The opening of voco Osaka Central marks a bold new era of premium hotel experiences in Japan. We are delighted to work in strong partnership with UD Hospitality Management and NTT to bring the global appeal of voco to life through considered, local touches – from preserving the site’s heritage to delivering on voco’s ethos of providing steps for a more sustainable future. The debut builds on IHG’s continued momentum opening new brands in Japan, including the launch and growth of Hotel Indigo and Kimpton Hotels & Restaurants over the past three years, and the upcoming launch of Regent Hotels & Resorts and Six Senses opening soon.”