For its third opening in France, Hotel Indigo, part of the IHG Luxury & Lifestyle portfolio, has chosen the bohemian city of Bordeaux as its new "pied-à-terre". This design-led boutique hotel is located in the central Chartrons district, a picturesque neighbourhood just a short stroll from the Garonne River. Hotel Indigo is one of the only hotel brands that delivers a beautiful perspective of the neighbourhood, bringing its sights, sounds, and flavours into our spaces. At Hotel Indigo Bordeaux – Centre Chartrons - with its colourful new address, the nearby Bassin d'Arcachon bay on the Atlantic coast with its beachside hues, the famous Dune du Pilat and its authentic oyster huts all serving as design traits throughout the hotel. Much more than just a destination, the hotel's 100 rooms are unique, as is the cuisine of the rooftop restaurant, Tchanqué.

Hotel Indigo is the world’s neighbourhood hotel, celebrating how guests can discover, or rediscover, some of the most inspiring and culturally rich neighbourhoods in and outside of our hotels across the world. When staying at a Hotel Indigo, it is not just to visit a place, it is about being fully immersed into the neighbourhood yourself and wanting to take a little bit of it home with you.

Specifically for Hotel Indigo Bordeaux, the neighbourhood of Chartrons is named after a medieval charterhouse and has lived a million lives since. Once a meeting place for the great wine merchants, today it's a popular spot for locals and connoisseurs of design and antiques. The Chartrons' main street, Rue Notre-Dame, is home to numerous restaurants with sunny terraces, wine bars and some of Bordeaux's best bakeries. There are also boutiques selling accessories, bohemian chic fashion, handmade toys and local gourmet products.

Every detail, every room in the hotel has been carefully thought out by designer Stella Cadente. Through her choice of materials and colours, the designer tells the story of a family vacation in a guest house on the Arcachon Basin. Each room is an invitation to imagination and family memories. With its warm, reassuring yellow tones, the "Pilat" guest room recalls sunny afternoons spent on the sandy dunes. The "Sunset" room, with its orange and coral colours, is a reference to the sunsets people watch together nearby. The ‘Lagoon’ room, reminds one of the tranquil blue seas whilst the ‘Rotunda’ suites encapsulate the very best of the hotel in terms of aesthetic design and visual splendour.

Carol Hoeller, Vice President Global Brand Management for Hotel Indigo, said: “Bordeaux is your quintessential French city. Not only is it steeped in history, but the ‘capital of wine’ has long been a favourite destination for many travellers. As a brand known for celebrating the tastes and traditions of the communities our hotels are part of, it only made sense for Hotel Indigo to have a presence in a neighbourhood renowned for its food and beverage scene, as we continue to grow our portfolio in France.”