JW Marriott and Flamingo Estate seamlessly entwine luxury hospitality and elevated lifestyle experiences to create a journey exploring scent and sound

JW Marriott Mumbai Juhu - July, 2024 – Scent and sound. Two of the most powerful senses are at the core of the new global brand partnership by JW Marriott, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, and Flamingo Estate, the celebrated, California hillside-based lifestyle company dedicated to radical pleasures from the garden. Grounded in a shared ethos of fostering holistic well-being through a deep connection with nature, this dynamic collaboration will traverse several sensorial touchpoints and bridge the many paths to mindfulness. JW Marriott and Flamingo Estate will invite guests to embark on a multifaceted exploration of the senses with an elegant, garden-infused signature scent and a nature-inspired global sound program.

“Together, JW Marriott and Flamingo Estate are reimagining luxury hospitality by cultivating a fusion of elegance and sensorial experiences that deeply resonate with travelers seeking to elevate their path of well-being,” said Bruce Rohr, Vice President and Global Brand Leader, JW Marriott. “JW Marriott and Flamingo Estate have strong commonality between their guiding principles which makes this collaboration a natural, well-balanced, and symbiotic fit. JW Marriott is dedicated to curating an atmosphere that allows our guests to be present in the mind, body, and spirit.” 

Serenity Through Scent

Inspired by the JW Garden, a space to connect with nature at JW Marriott properties around the world where herbs and produce grow in harmony as part of the guest culinary experience, Flamingo Estate, together with JW Marriott, has carefully crafted an exclusive, co-branded scent: Expansion. The moment they are welcomed in, guests at JW Marriott Mumbai Juhu will be met with an herbaceous and uplifting scent that beckons presence and expansion. The verdant aroma provides a direct conduit to the natural world with notes of lush greenery, damp earth, and rich flowers, adorned with a base of warm, creamy woods. Other complementary ingredients include white lotus flower and rosemary. The scent is energized by the Holy Basil plant, known as the “Queen of Herbs”, which is revered for its adaptogenic qualities and has a unique ability to promote balance depending on the individual’s needs. This elixir has traditionally been used in Ayurvedic medicine as a tonic for the mind, body, and spirit. The Expansion scent will also be encapsulated in a signature candle that is hand poured in Los Angeles. 

Harmonizing Wellness with Sound

JW Marriott and Flamingo Estate have developed four exclusive playlists, each meticulously crafted to correspond with the distinct energy of the different times of the day, respectively titled: Aurora, Sun, Dusk, and Moon. These signature playlists have been designed to foster a profound connection to Mother Nature and encourage mindfulness. The playlists will be incorporated into the global sound strategy which will launch in public spaces at JW Marriott Mumbai Juhu, serving as a soundtrack to welcome guests upon arrival in the lobby and seamlessly integrate into the guest’s stay. JW Marriott and Flamingo Estate’s perspective on sound is to ignite feelings of self and revitalize the spirit – morning, afternoon, evening, and night. The Aurora playlist, designed to be played in the morning, creates a peaceful ambiance grounded in meditative jazz and minimal instrumentals; the Sun playlist, created for daytime listening, raises energy levels with uplifting music featuring mid-tempo beats; the Dusk playlist, intended for the evening transition period, sets a dreamy atmosphere with soft and soulful tunes; and the Moon playlist, suitable for nighttime, cultivates the perfect blend of warmth and spirit with melodic compositions to wind down from the day. Curated playlists will also be accessible on Flamingo Estate’s Spotify channel.

“We both believe in real hospitality, and it's at the heart of what we do. The rare art of making someone feel loved and cared for,” said Richard Christiansen, Founder, Flamingo Estate. “This is communicated through all the senses, but especially sound and smell, which is why we are excited to collaborate with JW Marriott.”