Bengaluru, July 2024: The Department of Tourism, Government of Puducherry, organised an exclusive roadshow in Bengaluru on July 26, 2024, to promote the state as a premier tourist destination in India. This event highlighted Puducherry's scenic tourist spots and unique products, providing a platform for travel agents, tour operators, media personnel, and travel trade partners from Bengaluru to discover the state's diverse attractions. The roadshow showcased Puducherry's rich cultural heritage, tranquil beaches, delicious cuisine, and vibrant local art. Participants had networking opportunities and access to first-hand information on the latest tourism initiatives in the region.

Nnder the guidance of Shri. K. Lakshminarayanan - Hon'ble Tourism Minister, Govt. of Puducherry the Puducherry Tourism delegation was led by Dr. Jayanta Kumar Ray, IAS - Secretary (Tourism), Govt. of Puducherry, Shri K. Muralidharan - Director of Tourism, Government of Puducherry and Managing Director Puducherry Tourism Development Corporation. Around 15 representatives from Puducherry Tourism were present to interact with attendees, share insights, and forge collaborations to enhance tourism experiences in Puducherry. The event aimed to strengthen ties with the travel industry in Karnataka and foster partnerships for mutual growth and development.

The roadshow was attended by the travel-trade of Karnataka along with the Key industry delegates, and media representatives and had an enriching session to discover the charm and allure of Puducherry. 

One of India's eight Union Territories, Puducherry, popularly known as Pondicherry, is bordered by the southern state of Tamil Nadu. This former French colony offers the ideal fusion of elegant French buildings and traditional Indian aesthetics. Puducherry is a beautiful getaway with lots to offer visitors, including delicious French cuisine and enjoyable beach activities. In addition to beach sports, the fascinating marine life of Puducherry offers thrilling scuba diving off the East Coast of the nation. The town provides you with the best of everything, including exquisite cuisine, peaceful surroundings, stunning architecture, etc. Puducherry is a picturesque location where tourists can discover their adventurous spirit and feel revitalized.

The roadshow had networking session, presentations and cultural performances that showcased the destination along with its hidden gems and also opened up new avenues to showcase Pondicherry in a new light to the travel and trade community.