~Creator Club, a first-of-its-kind initiative aims at creating a unique platform for a talented community of creators across genres to express their creativity, promote off-beat destinations and showcase a unique take on experiential hospitality~

New Delhi, February 2024: Going beyond the conventional route of customer outreach, Seclude Hotels Home Style, a pioneer in ‘branded home-stay and boutique properties’, hosted the second edition of the ‘Creators Club’ at its flagship 11-room property, Ramgarh, Willows. Nestled on the side of a mountain, spread across a two-and-a-half-acre estate, the property boasts a five-bedroom villa, a cosy hideaway room, 5 standalone private villas, along with an in-house bakery employing local staff trained to the highest standards.

For the second edition, close to twenty up-and-coming creators from Mumbai, Pune, Delhi, Gwalior, and Punjab convened to experience Seclude’s take on experiential hospitality. The long-term vision of this first-of-its-kind initiative aims to create a unique platform to promote a talented community of creators across genres, promote destinations and showcase a unique take on experiential hospitality from their lens.

According to a Kalaari Research, there are more than 5,000 Indian creators on Youtube and 90,000 on Instagram respectively, with more than 10k followers. With close to 80 per cent of creators dependent on brand deals and 2024 slated to deliver double-digit growth for the Indian Hospitality ecosystem budding creators have an opportunity to capitalise on this rising trend.

Commenting on this emerging trend, Sonali Sethi, Head of Strategic Initiatives, Seclude Hotels Home Style, said "We wanted to create an innovative initiative which is not just an opportunity for us to showcase our take on experiential hospitality but also provide a mutually beneficial platform for creators to sharpen their creative skills. There is a massive opportunity to collaborate and boost both inbound and domestic tourism in India and 2024 will be the year for Indian hospitality.”

In 2024 Seclude has also planned to expand its offering by launching a new division focused specifically on heritage homes which express the rich cultural and historic diversity across India. Currently, four properties in Uttarakhand, Himachal Pradesh and Goa are heritage properties with talks already underway to expand into key destinations in Rajasthan.