Mumbai, September, 2024: SOTC Travel, a leading omnichannel Travel and Tourism Company inaugurated its first franchise outlet in Mysuru. This new addition expands SOTC’s network strength to 11 in the state, reiterating the Company’s strategic focus to expand its footprint in the city.

Karnataka is a strong source market for the Company’s holiday business and is witnessing strong travel demand with Mysuru and its surrounding catchments being strong growth drivers. SOTC’s new franchise outlet is strategically situated in the city center, to serve both leisure and business segments.

The Mysuru outlet offers end-to-end travel solutions with an array of services, including International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.