Swissôtel, a globally recognised symbol of Swiss hospitality excellence, today announces the opening of Swissôtel Poiana Brasov, which marks the entry of the premium brand in Romania. Nestled within the lush greenery of the Postăvarul Massif, this new property offers an ideal retreat for skiers, hikers and nature lovers in the country’s most popular mountain resort.

Swissôtel Poiana Brasov embodies the brand’s core principles of refined craftsmanship, cultural authenticity, and a commitment to sustainable, purposeful living. Guests are invited to immerse themselves in the vitality of the Alpine spirit, exploring life’s true rewards and embracing the opportunity to live the good life.

This latest opening in Romania is part of Accor’s ambition to expand its premium brands across key destinations in the region. Frank Reul, Vice President – Development, Accor Premium, Midscale & Economy for Eastern Europe, Balkans, Italy & Greece said: “Our ambition is to showcase the diverse landscapes, vibrant culture, and rich history of Romania to both international and local travellers. The launch of Swissôtel Poiana Brasov is a milestone that reflects our commitment to expanding our offering in Romania with world-renowned brands.

The interiors of Swissôtel Poiana Brasov are inspired by the natural beauty of its surroundings, with natural tones and materials that help create a serene atmosphere. The hotel boasts a wide range of facilities, including a state-of-the-art wellness area and spa offering holistic treatments designed to relax, recharge, and revitalise the body and mind. Guests can also enjoy a rejuvenating swimming pool, indoor and outdoor jacuzzi, sauna, and a fitness centre 

Dining at Swissôtel Poiana Brasov promises to be a culinary journey that celebrates both local and international flavours. The specialty PRATO restaurant offers stunning forest views, serving an array of Romanian and international delicacies.

The new hotel features 64 stylish rooms and apartments, each offering breathtaking forest views and upscale amenities. With plans to add 50 additional rooms by 2026, Swissôtel Poiana Brasov is poised to become a key destination in the region. The design of the hotel is the result of collaborations with renowned designers, including Adrian Soare for the facades, Eliza Yokina for the spa and rooms, Poteca Studio for the gardens, Cristian Corvin for the restaurant, and Nicolae Petrencu for the overall design.

For business travellers and event planners, Swissôtel Poiana Brasov offers bespoke meeting facilities that incorporate the brand’s Vitality elements, along with exciting activities and dedicated menus tailored to each event.

Swissôtel Poiana Brasov is easily accessible from Brașov International Ghimbav Airport, as well as the main transport hubs in Bucharest or Cluj. Guests also have easy access to notable Romanian landmarks, including the picturesque Transylvanian Viscri village, the Fortified Churches, the Bears Sanctuary at Zarnesti.