New Delhi, June 2024 - THE BEER CAFÉ® proudly announces the grand opening of its 50th outlet in Ludhiana, Punjab, highlighting its pioneering vision in the alco-beverage industry. To commemorate this significant milestone, all outlets nationwide will celebrate with the BIG 50 campaign.

Driven by his passion for the golden brew, Rahul Singh founded THE BEER CAFÉ® in 2012. Emphasizing responsible drinking, he believes in fostering conversations and camaraderie through mindful consumption. With 12 years of successful operations in a rapidly evolving market, the brand focuses on expanding to dynamic neighborhoods across India.

Founder & CEO Rahul Singh expressed his gratitude for the brand's success. He stated, "The launch of our 50th outlet marks a significant milestone in our remarkable journey. Beginning over a decade ago, THE BEER CAFÉ® has established itself as the premier neighborhood café, offering unparalleled experiences. This achievement underscores our dedication to curating exceptional beer experiences and ensuring every sip delights our guests.”

Standing tall in a cluttered space, THE BEER CAFÉ® has redefined casual dining through constant innovation and world-class quality beers while keeping a pulse on the market to understand what truly drives consumers. It offers a blend of modern design and a vibrant ambiance, making every get-together a special occasion. Renowned for its diverse range of over 50 beer varieties, from local favorites to international brews, there's something for every beer aficionado. The brews can be paired with a selection of scrumptious Indian and international dishes or shareable platters.

"Hitting the brew-tiful Big 50 milestone wouldn’t be possible without our dedicated and hardworking team and loyal patrons who have been instrumental in shaping what we are today. We are committed to exceeding our patrons’ expectations with new menu innovations and immersive experiences," continues Rahul Singh.

To celebrate, THE BEER CAFÉ® is offering a special promotion, "Big 50," from 5th to 15th June, allowing guests to enjoy their first drink for only INR 50 at any outlet nationwide. Known for its modern ambiance and diverse beer selection, THE BEER CAFÉ® invites patrons to join the festivities and create unforgettable memories with loved ones.

So, head to the nearest outlet to be a part of the celebrations and create some unforgettable memories with friends, family or colleagues.