TreeHouse Hotels & Resorts Announces the Launch of “hi-way Motels”
~Say hi! to great places to relax and refresh on India’s Growing Road Network
National – November 2024 – TreeHouse Hotels & Resorts, a leading hospitality chain owned by Karma Hospitality LLP, today announced the launch of hi-way MOTELS, the latest addition to its brand portfolio encompassing Th.e Luxury Villa Collection, TreeHouse Exotic, TreeHouse, Nest by TreeHouse, and now hi-way MOTELS. The new brand is designed to cater to the burgeoning Indian road travel market.
India boasts the second-largest road network globally, fostering connectivity across the country. This vast network, coupled with a rapidly growing automotive industry, presents a significant opportunity for budget-friendly lodging options.
hi-way MOTELS will offer conveniently located properties along highways and expressways, near smaller towns, or on the bypasses of major cities. These modular built motels will be ground-plus-one structures featuring comfortable rooms with premium bedding, modern bathrooms, places to relax and unwind after a long drive. Especially designed family rooms with bunk beds for children. Complimentary parking for resident guests. The motels will be efficiently designed to provide great returns for our partner investors.
hi-way MOTELS will cater to the evolving needs of travelers by offering EV charging stations, food and beverage options like "hi-way Dhaba" restaurants, and partnered with rental retail outlets, and ATMs of partner banks. Additionally, the brand will provide paid parking, car wash facilities, and flexible banquet spaces for renting.
Ajay Mehtani, Partner, TreeHouse Hotels & Resorts, said "TreeHouse Hotels & Resorts' decision to enter the motel space is a strategic move that capitalizes on a significant gap in the Indian hospitality sector. hi-way MOTELS by TreeHouse Hotels focus on affordability, convenience, and modern amenities positions it to cater to the growing demand for comfortable and budget-friendly road trip accommodations.
We are currently in discussions with potential partners who have land parcels of anywhere between one to three acres near the expressways.
About TreeHouse Hotels & Resorts:
TreeHouse Hotels, Resorts, Villas and Apartments (Karma Hospitality LLP) stands as a premier hotel management firm which manages, leases, and franchises hotels across key destinations in India while experiencing rapid expansion. The company operates hotels under the brand name Th.e Luxury Villa Collection, TreeHouse Exotic, TreeHouse and Nest by TreeHouse to cater to all segments of the business. It has developed strong technology, operations, marketing, sales, digital and distribution systems to support its entire network of Hotels, Resorts, Villas, and Apartments in India to maximise the returns for all its stakeholders. It is a “Made In India'' brand focused to cater to the ever-growing demand of the domestic traveler be it for business, leisure, meetings, events, or weddings. It has a strong senior leadership team from the hospitality industry with a combined experience of over 100+ years.