Exclusive Interview | Prasuk Jain, Founder & Managing Director, Snow World Entertainment
Editor: Tell us about your journey. How did it all start?
I have always been someone who loves creating new experiences for people. Having visited over 40+ countries has helped me broaden my vision, and increase my creativity and I always look forward to learning something new each day.
After my graduation in Artificial Intelligence in Weather Technology from Australia, I was sure I wanted to enter the Entertainment industry. Innovation and curation are my strongest qualities, and I knew I wanted to create a diverse concept something the country had only imagined seeing. I was headstrong in bringing it live. A snow park and India's first ski resort were everything I dreamt of. At that time, I struggled in finding real estate but was determined by my vision. As a young entrepreneur set out at the age of 21, trying to manage finance, property, and setting up a business was difficult. But I always had a knack for luxury and wanted people to develop the same as well.
Here’s when I began with Snow World, which currently is Pan-India. Luxury gaming centers under the brand of The Game (The Game, The Game Palacio, The Game Garden, The Game Ranch), restaurants such as Pink Wasabi, XOXO, and many more exclusive properties coming soon in different cities of the country.
Editor: What do you think it takes to succeed in this industry?
This industry is continuously evolving. Need for constant innovation and creativity are needed. While it's also "survival of the fittest", the constant need to adapt, adjust and rediscover new things with the right consistency and effort is the way to succeed. I always believe in doing something different and not go with the crowd. For me, luxury, and fineness matter, to stay true to my creations without any compromises in quality.
Editor: Congratulations on the newly launched restaurants in Chandigarh- Pink Wasabi, a Pan-Asian restaurant, and The Game Palacio, an Entertainment lounge. How has the city responded?
Thank you for the kind words. The city has responded surprisingly well and in a fascinating way. People are loving the vibe, experience, and ambiance both the properties have to offer. Since both the properties are unique in their own way; Pink Wasabi is an Asian boutique dining experience. It is a food you've never tried before with attractive colors derived from a healthy process such as our popular Pink noodles.
The Game Palacio is a contrast with bowling, adrenaline-rushing games serving global cuisine. Chandigarh loves the vibe of being royal & extravagant and people do feel like they're "home" when at The Game Palacio and that makes us extremely happy, and we will continue to keep doing better.
Editor: Your first outlet of Pink Wasabi and The Game Palacio was opened last year in Mumbai during the covid times. Share with us some of the learnings.
Most businesses were severely affected and ours was no exception. While we did face a lot of difficulties, we knew the kind of experience we wanted to deliver to our audience which we didn't want to compromise on. The learning was to stay positive and consistent keeping in mind all safety protocols as well.
Editor: You are working on local culinary innovations under Snow World. What can you share with us on this?
While our team is continuously working on R&D, we are aiming to take our products and experience to an international standard. By exploring new ingredients, and varied food combinations we're sure to create multiple innovations in the culinary space and multiple concepts.
Editor: What can we expect in the future with respect to all Snow World Entertainment and all its F&B brands?
We want to create Snow World Entertainment as a powerhouse with multiple brands, and new concepts. While being present in multiple cities in India, we are constantly looking to expand and tap into different markets across the country. The merger between entertainment and hospitality all under one roof, while creating an unforgettable experience is our aim for the future.
Editor: What are the attributes you look for while selecting or hiring? If someone wants to work with you, what should they do?
Communication skills, the ability to make quick decisions, and a humble personality are key attributes for me.
About Snow World Entertainment:
Snow World Entertainment. The company has recently launched its two restaurants- Pink Wasabi and The Game Palacio at Elante Mall, Chandigarh post the launch success in Mumbai.
Pink Wasabi is their newest chic addition with Instagram-able-worthy spots.The elegant-yet-classic dining hotspot offers an amalgamation of delectable Pan-Asian delicacies, and exquisite dink while swooning guests with the Japanese charm through its thoughtfully curated eccentric ambiance. It’s the brand's second restaurant after the grand success of Pink Wasabi in Mumbai last year.
The Game Palacio is a contemporary entertainment hub that offers indulgence to the heart, soul and is the perfect family-friendly fun lounge. India’s first upscale boutique bowling entails a luxury atmosphere along with a delicious global menu and innovative cocktails. With exclusive activities such as bowling, cricket, bungee soccer, goalie, gyro, pool, VR Games and fun arcade games for all age groups, spend the day with your family & friends at a sprawling 26,000 sq. ft property.