Marriott News | Marriott International Signs Agreement to Debut JW Marriott Brand in Spain

JW Marriott Madrid expected to feature 139 rooms and a fresh perspective on luxury hospitality in Spain’s capital.

Marriott International today announced it has signed an agreement to introduce the JW Marriott brand to Madrid, offering discerning guests a new destination to rediscover a balance in mind, body and spirit, in the heart of the city. Located in the central Plaza de Canalejas, JW Marriott Madrid will be developed by Millenium Hotels Real Estate as part of their lease agreement with a wholly owned subsidiary of Belagua and is expected to open in 2022.

“Having recently opened our 100th JW Marriott hotel worldwide, we are excited to debut the JW Marriott brand in Madrid. This incredible city is home to iconic architecture, an enviable culinary scene as well as stunning parks and botanical gardens, and the new JW Marriott Madrid is located in the heart of it all,” said Jenni Benzaquen, Senior Vice President and Managing Director, Design Hotels & Europe, Middle East and Africa Brand portfolio, Marriott International. “JW Marriott encourages guests to be mindful and present, and we believe the brand is particularly suited to today’s luxury traveller who seeks enriching, rejuvenating escapes paired with rich culture and exceptional service.”

The hotel’s design will be led by local architects Arvo Arquitectura de Juan, with interiors by the Madrid team at Rockwell Group. Design plans are expected to offer a sense of balance and warmth, inspired by the principles of mindfulness, using natural elements, interesting textures and tactile spaces. The restored property is expected to offer 139-guestrooms which will include two floors of suites, all featuring outdoor terraces. Plans for public spaces include a lobby bar, a distinctive restaurant and wellbeing spaces.

“We are delighted with the acquisition of this spectacular, historical asset and to announce that it will become part of the iconic JW Marriott brand and the first JW Marriott hotel in Spain,” said Javier Illán, President of Millenium Hotels Real Estate. “This property will perfectly demonstrate Millenium Hotels’ investment focus to acquire incredible properties to become the very best luxury hotels in prime areas of major cities, operated by the finest brands. In this case, the hotel is in an extraordinary location in Plaza de Canalejas, one of the most exclusive areas of Madrid, with an even brighter future ahead as one of the capital’s leisure, cultural, and culinary centers.”

JW Marriott Madrid’s central location will offer guests the ideal base from which to explore the city’s key cultural attractions including three museums, the Prado, the Thyssen-Bornemisza and the Museo Nacional Centro de Arte Reina Sofia. Next to the hotel, a luxury shopping experience can be enjoyed at Galeria Canalejas which offers more than 40 boutiques. The hotel is just 20 minutes by car from Madrid-Barajas International Airport.

Marriott International currently operates 93 properties in Spain across its portfolio. JW Marriott Madrid will join Marriott Bonvoy’s growing portfolio of over 7,600 hotels globally.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. Inspired by the principles of mindfulness, JW Marriott is a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are 100 JW Marriott hotels in more than 30 countries and territories worldwide that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.