Marriott International and PCMA announce collaboration to provide PCMA’s Digital Event Strategist (DES) certification course
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Event and meeting professionals will have the opportunity to be certified upon booking at participating Marriott Bonvoy Events across Asia Pacific.
Marriott International and the Professional Convention Management Association (PCMA) announced a collaboration to provide the Asia Pacific region’s business events community access to PCMA’s Digital Event Strategist (DES) certification course. Event and meeting professionals will have the opportunity to be certified upon booking at participating Marriott Bonvoy Events across Asia Pacific.
Digital and hybrid event education has proven to be critical as economies begin to reopen and where reskilling is paramount to future-proof events. The DES course is a self-paced, 6-course module supported by APAC Regional Experts that provide local expertise and hybrid event insights and commences with a final exam.
Today, relationships and business models are ever-changing,” said Karen Bolinger, Managing Director APAC at PCMA. “Working with Marriott is a testament to PCMA’s commitment to its partners and industry as we continue to develop and deliver the necessary support and education both our members and clients need and want. In fact, PCMA’s most recent APAC survey indicated that over 70% of meeting planners are looking for venues with broadcast facilities and in-house expertise, and 80% of respondents said they will give their in-person and virtual event attendees an opportunity to interact. This means new skills are required to deliver on these business objectives.”
